Overview – 8 Places to Find Quality Sales Leads in 2021
Sales leads are the lifeblood of any sales team. Without them, there are no potential revenue streams leading in for your company. But with so many sources out there to find qualified prospects, how do you know where you should be spending your time? Time is money! That’s what this blog post is all about! To show you eight places to find qualified sales leads in 2021 and give an overview of each so that you can spend less time on trial and error and more time closing deals.
Make sure you check out our other blog posts related below!
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A key attribute of getting quality sales leads is to make sure you have a strong customer profile of what type of customer you’re ultimately looking for. Don’t go shooting from the hip and cast a wide net, identify exactly what type of customer you are trying to talk to, and build a relationship with (and ultimately sell an offering to). Build out your offering as well as how you can target these customers. Once you have an idea of the customer you want to attract, you can definitely be able to find quality leads! Shoot with precision.
1.) LinkedIn
LinkedIn is one of the best and most powerful social media platforms for B2B, B2C and B2G salespeople looking for job opportunities and potential clients. It has emerged as the go-to platform for salespeople looking for both job opportunities and potential clients. It has emerged as the go-to platform for professionals just starting in their careers or established experts looking to broaden their client base. LinkedIn is strong because it allows users to create a detailed profile that reflects relevant work experience and any certifications, activities, personality traits, interests, and even membership in groups. In some cases, it makes more sense than posting your resume on different job boards.
LinkedIn has gone through many changes and upgrades over the last year, and it continues to grow as the go-to resource for professionals looking to connect with peers, potential employers, and clients. One of the best ways to ensure your profile is ready for prime time is by creating a LinkedIn Summary that lays out your professional credentials. To be effective, you’ll need to make sure your profile is up-to-date with everything from your career history to what industry publications you read to the publications you read.
Want to REALLY connect through LinkedIn? Leverage their Sales Navigator. Be able to target the right decision-makers, find companies faster, keep track of key leads, and any company changes (regardless of company size). You don’t need to spend $$$ on Zoominfo, instead, leverage Sales Navigator to find the right people you need to build high-quality leads and reach out to the people you want to connect with.
2.) Google+
If you’re not on Google+ yet – or your company hasn’t implemented this social media platform in its marketing strategy – we strongly suggest changing that now. More than 200 million active users log in every month, more than Instagram and LinkedIn combined. As mentioned earlier, sales professionals are becoming savvier about where they look for new clients. According to HubSpot, salespeople can reach a wider audience on Google+ than any other social media platform. It’s also important to note that this network isn’t just for personal profiles – it has become an essential part of many companies’ marketing strategies, and some companies like Fluent have even created custom pages.
Google+ is unique because it focuses on communities instead of followers, so you’ll want to make sure your profile includes a link to your company’s page. Before posting anything, make sure you’re using appropriate hashtags and adding relevant comments when you see discussions or questions popping up regarding topics pertinent to your products and services. Don’t let the links section on your profile go to waste. Using a combination of relevant hashtags and links, you can reach an even wider audience.
3.) Facebook
With more than 2 billion accounts created, almost every person on Earth is either using or has at least heard of Facebook. That’s why it makes sense for B2B salespeople – especially ones who are just getting started in the field – to use this social media platform as a resource when hunting down quality leads in 2021. According to HubSpot, 41% of small businesses report that Facebook drives their most inbound traffic. It is also one of the best networks for branding activations because it allows businesses to develop creative ads that stand out from other posts.
There are two ways you can capture sales leads from your Facebook page or account. The first is by creating a custom audience based on the users who have liked and engaged with your business’ page. You can then target this group with sponsored posts that relate to your brand. If you don’t want to pay for ads, we suggest taking advantage of Lead Ads. These interactive ads look similar to organic posts in terms of how they display, but they also contain an option that lets people download a lead generation form. This allows you to take potential clients out of the sales funnel and put them into contact within seconds using their information and any existing data about how much money they’re worth.
5) Cold emailing/ Inbound calls/ Outbound Calls
Don’t leave cold calls out of the equation in 2021! People still use landlines, and getting their details from directories is an old-fashioned but still successful way to reach potential clients. Even if you don’t speak to them directly, these leads are more likely to be interested in what you have to offer than any digital sales lead. Look up companies with business lines rather than personal lines, though your message will be more relevant – that’s another tip for the future!
6.) Quora
If you haven’t heard of Quora, it’s a platform where people can ask questions and get answers from an active community of experts. Sales professionals should take advantage of this information-rich site by answering questions related to their industry. By answering these questions for the benefit of others, you’ll increase your credibility and traffic so that you’re better able to reach out when the time is right. Here are a few tips that will help you answer other users’ questions in a way that effectively leads people into your sales funnel:
- Don’t just give straight-up answers – provide relevant examples, resources, or links when possible.
- Be specific about how people can solve on their own or point them directly to helpful resources.
- Be transparent about the services you offer.
- Include your contacts and some of the best work on your profile.
7) Twitter
If you’re not using Twitter to generate sales leads, you’re missing out on one of social media’s most underrated tools. Just like Facebook, it has billions of users from literally every country in the world. Because it’s a shorter platform that only accepts 140 characters per tweet, this is a great place to post quick links related to what you do or add images with descriptions written directly on them. You can also use hashtags here – a feature that makes it easy for people who don’t follow you yet to see what kind of content you post and whether they should follow up later in their own time.
8) Instagram
Businesses THRIVE off on just Instagram. Instagram has a huge following, and it’s still growing rapidly by the day. You can use hashtags here as well, just like Twitter. It’s also very visual, so you can post photos with text or short videos that give potential customers an idea of what working with you would be like. This is also a great place to share your best work – whether it’s an actual example of your product in action or images showing different ways that people have used your service.
Pictures and videos can be the place where you can show off your offerings, past performance, new products, as well as provide training in the markets that you support to grow your following.
Conclusion:
When it comes to finding quality sales leads, you need to know where and how to look. Knowing what type of person your company is looking for will help narrow down the most likely places to yield a good result. In this post, we have provided 8 different locations for locating potential customers who may be interested in your product or service offerings.
