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Many people are asking the wrong question in AI prompting.

They want the “perfect prompt,” the secret template, the magic phrase that unlocks game changing answers.

They buy prompt packs. They forward screenshots. They copy and paste.

Then they sit in front of a model, fire off one long request, get a decent but forgettable answer, and quietly conclude, “This is fine, but not transformational.”

Was this newsletter forwarded to you?

The problem is not the tool. It is the way you talk to it.

If you only ask once, you are not leading. You are hoping.

Here are 3 ways you can get clarity in your responses.

Let’s dance.


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Why This Matters

You are not trying to win prompt wars. You are trying to:

  • Pressure test strategy before you bet real time and money.

  • Turn chaos into clear options.

  • See risks and second-order effects earlier than your competitors.

You do not have hours to “play” with AI. You also cannot afford to treat it like a glorified search bar.

The good news: you do not need a PhD in prompt engineering to get serious value. You need a simple way to move from:

“One question, one answer.”

to

“One question, a series of smarter follow-ups, and an answer you can actually use in your proposals, your market research, project development, the boardroom, etc.”

That is where three specific questions come in.

Check out some of my recent articles here:

Start Building Smart AI Habits to Avoid Incoming Costs 

How to Build an Interactive Intelligence Dashboard in Claude 

Chaos to Clarity 


The Shift

Most guidance on prompting focuses on the first shot. Be specific. Add context. Define the role. That is useful, but it is only half the story.

In practice, the best results come from iterative prompting, where you:

  1. Ask a solid initial question.

  2. Look at the answer.

  3. Refine both your question and your expectations.

  4. Repeat until the output is fit for purpose.

This is not academic. IBM and others now explicitly describe iterative prompting as a core best practice because it dramatically improves relevance and quality without changing the underlying model.

The challenge is simple. Most busy executives do not have time to invent new refinements every time.

So you default to doing nothing after the first answer.

That is where three simple follow-up questions earn their keep:

  1. How can I improve this prompt?

  2. What am I overlooking?

  3. What else should I know?

If you get in the habit of asking these, you will get more insight in ten minutes than most people get in an hour.

Question 1: “How Can I Improve This Prompt?”

This one sounds almost too simple. It is not.

What it does:
You ask the model to critique the input instead of blindly accepting the output. You are effectively hiring it as your prompt engineer for thirty seconds.

Why it matters for you:
Your time is expensive. You do not want to spend it tweaking phrasing. Let the system propose a better question, then approve or override.

How it looks in practice:

You start with something like:

“Draft an executive summary for my account management team on whether we should expand our presence in the Southeast federal construction market over the next 18 months.”

You get an answer. It is fine. It is generic.

Instead of shrugging, you follow with:

“Critique that prompt. How can I improve it to get a more detailed, context-aware brief? Be specific about what is missing or vague. Then rewrite the original prompt using your suggestions.”

Now you get back:

  • Suggestions to add constraints, for example, budget ranges, risk appetite, and time horizon.

  • Pointers to include context, for example, current footprint, competitive position, and regulatory environment.

  • A sharper, rewritten prompt you can run again immediately.

You have just turned a mediocre question into a much better one without doing the line editing yourself.

You can apply this to:

  • Board memos.

  • Market landscape scans.

  • Negotiation prep.

  • Internal strategy notes.

Every time you find yourself thinking, “This answer is close, but not there,” hit it with, “How can I improve this prompt.”

Question 2: “What Am I Overlooking”

If the first question improves clarity, this one improves judgment.

Models love giving tidy answers. The world does not work that way.

“What am I overlooking?” flips the system into a mode where it actively tries to poke holes in the plan it just proposed.

Why that matters in your seat:

  • Strategy: avoids groupthink by surfacing angles you and your team missed.

  • Risk: highlights assumptions that only look safe on paper.

  • Deals: exposes stakeholders, blockers, or dependencies that were not in your line of sight.

Example:

You ask:

“Outline a plan to consolidate our software stack across business units to reduce costs over the next 12 months.”

You get back a neat project plan. Milestones. Owners. Savings.

Then you ask:

“What am I overlooking in this plan. List risks, political or cultural landmines, and any operational realities that might make this fail in practice.”

Now you start to see:

  • Change management issues.

  • Data migration risks.

  • Local champions you will need.

  • Possible resistance from units that benefit from the current sprawl.

Then you push once more:

“Update the original plan to address these risks. Be concrete about mitigations, sequencing, and communications.”

That revised plan is worth your attention.

You can point “What am I overlooking” at almost anything: M and A theses, hiring plans, product decisions, partnership structures.

It forces the system to act more like a constructive critic than a yes man.

Question 3: “What Else Should I Know”

The third question is about context.

Your first question is narrow by design. Your follow-ups tighten and de-risk the answer.

“What else should I know?” deliberately widens the lens again. It invites the model to bring in adjacent information, caveats, and second-order effects you did not think to request.

Why that matters to you:

You are paid to see around corners. You cannot do that if every answer is constrained to the exact frame of your first question.

Example:

You ask:

“Summarize the pros and cons of using AI tools to help draft our customer proposals.”

You get a good list. Fine.

Then you ask:

“What else should I know before we roll this out. Include regulatory concerns, client perception risks, internal capability gaps, and long-term implications for how our team works.”

Now you are hearing about:

  • Potential procurement constraints in federal or regulated environments.

  • The risk of over-automating and losing your team’s own edge.

  • Training burdens and governance questions you will be asked later.

You can refine further:

“Group your answer into: things that can go wrong, guardrails we should put in place, and opportunities we will miss if we do not move on this.”


Putting it All Together

Scenario: You are considering entering a new state market with your core services.

You could do this in four steps:

  1. Initial prompt:
    “Build a decision brief on whether our firm should expand into [state] over the next 24 months. Cover market size, competitive landscape, regulatory complexity, and likely entry strategies for a mid-sized player like us.”

  2. Improve the prompt:
    Follow with,
    “How can I improve this prompt to get a more nuanced, executive-ready brief. Identify missing factors and rewrite it accordingly.”
    Run the improved version.

  3. Surface blind spots:
    After reviewing the new brief, ask,
    “What am I overlooking in this expansion decision. Call out risks, stakeholder reactions, and hidden costs we might not be accounting for.”

  4. Add context and warnings:
    Finally,
    “What else should I know before making this decision. Include macro trends, political or community considerations, and any early indicators we should watch over the next 6 to 12 months.”

You now have a package you can actually use:

  • A sharpened brief.

  • A list of blind spots.

  • Broader context and early warning signals.

All from four questions and ten minutes.


Some will adopt AI the way they adopted search.

They will type in something, scroll to the answer, and move on.

A smaller group will treat it like a junior analyst, ask a bit more, refine a bit more, and get better answers some of the time.

An even smaller group will treat it like a thinking partner, consistently asking:

  • How can I improve this prompt?

  • What am I overlooking?

  • What else should I know?

Those leaders will see further, faster. They will pressure test more ideas in less time. They will walk into meetings with clearer thinking and fewer blind spots than the people across the table.

You do not need to become an AI expert to join that group.

You just need to stop treating the first answer as the final answer and start leading the conversation instead of ending it.

See you next week.


Whenever You’re Ready, Here are 4 Ways I Can Help You:

  1. Unlocking Hidden Potential – Reconnecting with Past Clients for Explosive Growth – Check out my free eBook on how you can find hidden gems in your past clients and help you crush your sales goals.

  2. AI for Business Development – Download our free eBook on how you can effectively leverage AI prompts to your advantage. From properly setting up your preferred AI tool, to how to shape your prompts, save time, and get the outputs you are looking for.

  3. Sales Resources at Your Fingertips – From tools, tips, demos, and how-tos, check out our Pages and content that can provide you with additional support, whether it be social selling, account management, or something else.

  4. Cribworks Advisor Program – Want more than just resources? Reach out to me and see if our Advisor Program can help you scale your business.